The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE Category: Events / In-Person
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila Category: Events / In-Person
Pepperoni Hug Spot
Agency: Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client: Pizza Hut Canada Category: Brand Installations
Yellow Canteen
Agency: INNOCEAN Indonesia / Jakarta
Client: Dulux (ICI Paints Indonesia) Category: Immersive Spaces
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea Category: Commerce
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Craft / Use of Technology
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash Category: Physical Products
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Physical Products
Paper Organs
Agency: Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client: Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center Category: Physical Products
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Craft / Art Direction
Driving While Black
Agency: Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client: Courageous Conversation Global Foundation Category: Experiential & Immersive for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Experiential & Immersive for Good
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Experiential & Immersive for Good
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Events / In-Person
Annual ID:
OS24_EX026B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Weber Shandwick
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Events / In-Person
Annual ID:
OS24_EX027B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Events / In-Person
Annual ID:
OS24_EX028B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto + Diamond Marketing / Toronto
Client:
Pizza Hut Canada
Title:
Pepperoni Hug Spot
Category:
Brand Installations
Annual ID:
OS24_EX029B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
INNOCEAN Indonesia / Jakarta
Client:
Dulux (ICI Paints Indonesia)
Title:
Yellow Canteen
Category:
Immersive Spaces
Annual ID:
OS24_EX030B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Fahrenheit DDB / Lima + Quechua Films / Lima
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Commerce
Annual ID:
OS24_EX034B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Craft / Use of Technology
Annual ID:
OS24_EX040B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Physical Products
Annual ID:
OS24_EX031B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Physical Products
Annual ID:
OS24_EX032B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Leo Burnett Taiwan / Taipei + FISH FILM PRODUCTIONS / Taipei
Client:
Taiwan Organ Sharing Registry and Patient Autonomy Promotion Center
Title:
Paper Organs
Category:
Physical Products
Annual ID:
OS24_EX033B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Annual ID:
OS24_EX039B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Critical Mass / Calgary + The Mill / Los Angeles
Client:
Courageous Conversation Global Foundation
Title:
Driving While Black
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX035B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX036B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Experiential & Immersive for Good
Annual ID:
OS24_EX037B